| City of license | Sevierville, Tennessee |
|---|---|
| Frequency | 930 kHz |
| Format | Sports talk |
| Power | 5,000 watts |
| Callsign meaning | SEVier County |
| Affiliations | ESPN Radio |
| Owner | East Tennessee Radio Group |
| Sister stations | WPFT, WSEV-FM |
WSEV (930 AM) operates as Sevierville's first and only local AM radio station. While other stations are licensed to Sevierville, their studios are based in Knoxville, Tennessee.
WSEV is the heritage station in Sevierville. It is famous for airing the talents of many future country singers, including Dolly Parton. In 1990 Dolly Parton purchased WSEV and moved the AM studios onto the campus of Dollywood in Pigeon Forge, Tennessee. During the Dollywood years, WSEV and its FM sister 105.5 WDLY (now WSEV-FM) simulcast a country music format. Some years later, the station was sold to East Tennessee Radio Group. Prior to adopting the current sports-talk format, WSEV simulcasted WSEV-FM's "Mix 105.5" adult contemporary format.
WSEV is currently (and has been for at least three years) a 'barker' station—it broadcasts continuous advertisements for the Pigeon Forge area attractions, interspersed with "Tennessee Trivia" questions and comedy routines by "Milton Crabapple," Sheriff of Crabapple County. Billboards on approaching highways tout the station to incoming travelers.
Milton Crabapple explains life in Crabapple County—telling the exploits of himself and the other citizens. All of whom seem to have 'Crabapple' as either their last name or part of their name (such as a 'cousin' in show business, P.T. Crabapple).
|
||||||||||||||